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Korean Entertainment News

Choi Ji Woo’s Plant Shop

Actress Choi Ji Woo is now a businesswoman. (No, not as a seller of plants.)

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Choi Ji Woo's "star shop"

On February 27, Choi Ji Woo opened up a “star shop” called Plant in partnership with 9th Avenue, a “family entertainment mall”. The shop is located within the  new outlet mall in Guro-gu, Seoul. The actress was at the shop on opening day, attracting multitudes of visitors from Korea and Japan. Myung Se Bin, Shin Ae Ra, and Lee Ki Woo dropped in to offer their congratulations to the new proprietor.

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stars at Stylus

The shop is stocked with jewellery from Stylus by Goldendew. There are around 200 different types of brooches, necklaces, earrings, rings, bracelets, cellphone accessories, and more. In Choi’s recent drama, Star’s Lover, Chul Soo (Yoo Ji Tae) proposed to Mari (Choi Ji Woo) with a Stylus necklace. According to a brand manager for Stylus, Choi Ji Woo’s presence and involvement at the shop helped sell 10 million won worth of Stylus goods within hours.

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Stylus jewellery

The store also features an exhibition of shoes and fashion accessories that that were worn by the actress in her acting projects.

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Plant's shoe selection

Relatedly, actor Lee Byung Hun isopening up a shop selling Kaori hats in cooperation with Ninth Avenue. The mall, located by Guro Station on Subway Line 1, is expected to look like the picture below when complete. It includes retail space, a fitness facility, a conference center, business properties, and housing.

9th Avenue

9th Avenue

KP’s note: Choi follows the steps of Winter Sonata co-star Bae Yong Joon and precedes those of Kwon Sang Woo in opening up a business. Bae is the owner of healthy fusion restaurant Gorilla in the Kitchen and Kwon is currently overseeing construction of a coffee shop called Tears.

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Written by KP

March 7, 2009 at 1:03 am

One Response

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  1. Wow, all my favorite stars are opening businesses in South Korea. I’m sure their businesses will help the economy of South Korea because they are very popular all over Asia & other countries. I, for one will visit S. Korea next year. I’m from the U.S.A. So, when their fans go to South Korea, they will surely look for their favorite actors business placeS & get some souvenirs. Congratulations & good luck Choi Ji Woo in your new venture. God bless you always.

    Ruthlene

    March 7, 2009 at 1:40 am


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