Choi Ji Woo’s Plant Shop
Actress Choi Ji Woo is now a businesswoman. (No, not as a seller of plants.)
On February 27, Choi Ji Woo opened up a “star shop” called Plant in partnership with 9th Avenue, a “family entertainment mall”. The shop is located within the new outlet mall in Guro-gu, Seoul. The actress was at the shop on opening day, attracting multitudes of visitors from Korea and Japan. Myung Se Bin, Shin Ae Ra, and Lee Ki Woo dropped in to offer their congratulations to the new proprietor.
The shop is stocked with jewellery from Stylus by Goldendew. There are around 200 different types of brooches, necklaces, earrings, rings, bracelets, cellphone accessories, and more. In Choi’s recent drama, Star’s Lover, Chul Soo (Yoo Ji Tae) proposed to Mari (Choi Ji Woo) with a Stylus necklace. According to a brand manager for Stylus, Choi Ji Woo’s presence and involvement at the shop helped sell 10 million won worth of Stylus goods within hours.
The store also features an exhibition of shoes and fashion accessories that that were worn by the actress in her acting projects.
Relatedly, actor Lee Byung Hun isopening up a shop selling Kaori hats in cooperation with Ninth Avenue. The mall, located by Guro Station on Subway Line 1, is expected to look like the picture below when complete. It includes retail space, a fitness facility, a conference center, business properties, and housing.
KP’s note: Choi follows the steps of Winter Sonata co-star Bae Yong Joon and precedes those of Kwon Sang Woo in opening up a business. Bae is the owner of healthy fusion restaurant Gorilla in the Kitchen and Kwon is currently overseeing construction of a coffee shop called Tears.