Inside Kim Hyun Joong’s Bag
KP’s note: Correction! A newspaper article just came out with a source close to Lee Min Ho saying that although he visited a Mercedes-Benz dealership, he did not actually purchase a car. While riding a friend’s Benz, Lee showed interest in the car so his friend took him to a dealership where he looked around. However, he decided against making a purchase while representing Cadillac. Sorry for the mistake, but we blame the newspapers!!
Kim Hyun Joong seems to be a pro at subtly marketing the brands he endorses.
New magazine High Cut visited SS501 on the set of their CF shoot for Le Coq Sportif to search their bags. Among the items in Kim Hyun Joong’s bag (which was a Le Coq Sportif product), the following were found (placed):
- a leather wristband from Japan
- [what appears to be] a cellphone chain from Le Coq Sportif
- an Anycall Haptic 2 phone, which he directly purchased at a store despite being a brand representative
These are all products from brands that he has been representing in the past few months. It looks like Kim Hyun Joong is a good marketing investment!