Korean Entertainment News

Inside Kim Hyun Joong’s Bag

with 20 comments

KP’s note: Correction! A newspaper article just came out with a source close to Lee Min Ho saying that although he visited a Mercedes-Benz dealership, he did not actually purchase a car. While riding a friend’s Benz, Lee showed interest in the car so his friend took him to a dealership where he looked around. However, he decided against making a purchase while representing Cadillac. Sorry for the mistake, but we blame the newspapers!!


Kim Hyun Joong seems to be a pro at subtly marketing the brands he endorses.

Kim Hyun Joong

Kim Hyun Joong

New magazine High Cut visited SS501 on the set of their CF shoot for Le Coq Sportif to search their bags. Among the items in Kim Hyun Joong’s bag (which was a Le Coq Sportif product), the following were found (placed):

Kim Hyun Joong's bag containments

Kim Hyun Joong's bag containments

  • a leather wristband from Japan
  • [what appears to be] a cellphone chain from Le Coq Sportif
  • an Anycall Haptic 2 phone, which he directly purchased at a store despite being a brand representative

    Kim Hyun Joong purchases a Haptic

    Kim Hyun Joong purchases a Haptic

These are all products from brands that he has been representing in the past few months. It looks like Kim Hyun Joong is a good marketing investment!

Kim Hyun Joong's photo shoot

Kim Hyun Joong's photo shoot

Kim Hyun Joong for Le Coq Sportif

Kim Hyun Joong for Le Coq Sportif

Kim Hyun Joong for Anycall

Kim Hyun Joong for Anycall


Written by KP

May 3, 2009 at 4:39 pm

Posted in Celebrities

Tagged with

20 Responses

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  1. I would never buy a Honda from a guy who drives a Toyota.


    May 3, 2009 at 12:51 pm

  2. Looks like Min Ho goof this time. We can say though he patronizes Dunkin doughnuts.GM should be upset with this.Where are his advisers?


    May 3, 2009 at 1:11 pm

  3. OMG! I use the same brand of chapstick!


    May 3, 2009 at 2:35 pm

  4. Or lipbalm. Whatever you want to call it.


    May 3, 2009 at 2:36 pm

  5. huge misconception on Minho’s Cadillac thingy….if not mistaken he’s not endorsing Cadillac….he’s just doing the photo shoot out of good will because Cadillac is one of the sponsors for BOF….


    May 3, 2009 at 3:35 pm

  6. leo,
    You’re right that GM Korea (Cadillac) was a BOF sponsor. However, from what we read, Lee Min Ho in particular IS representing Cadillac as a goodwill ambassador. It seems that GM Korea lent Lee Min Ho a Cadillac worth 50 million won for one year as part of the deal.
    However, there was an entirely different (and bigger) misconception – it has just been confirmed that Lee Min Ho didn’t buy the Mercedes-Benz after all! Haha. He showed interest in the car after riding in a friend’s, and the friend introduced a dealership to him to look into things. However, Lee Min Ho decided against it, feeling that it wouldn’t be right to purchase a Benz while representing Cadillac.


    May 3, 2009 at 5:35 pm

  7. kim hyun joong is a good spokeperson.can’t wait to see his coca-cola ads.
    ❤ him.his hair is always


    May 3, 2009 at 9:58 pm

  8. your the best.

    nice one…

    good luck in everything…

    and do have time to rest and play…

    you take care always khj…

    for us,your fans…and also your family and friends..

    keep rockin’ and rollin’


    May 25, 2009 at 6:49 am

  9. you are so handsome .i think u have a girlfriend. i whish for u good luck in everything in your life.


    June 4, 2009 at 11:48 am


    kim hyun joong


    June 5, 2009 at 11:01 pm

  11. from cielo-hola kim hyun joong me gusta como actuas cantas y te desembuelves como actor eres un chico super chico solo te felicitopor ser como eres mi nombre es guisela y soy una fanatica tuya chau cuidate besitos..please visit here in the philippines! and add me please i’ll be expecting..thanks


    June 12, 2009 at 6:11 am

  12. hi
    I think very good if I am kimhyunjoong younger brother


    June 23, 2009 at 4:01 am

  13. احـــــــــــــــــــــــــــــــــــــــــــــبك مووووووووووووووووووووووت يا كيم هيوووووووووووووووون جونغ …………………….

    ريــــــــــــم الحلوه

    June 23, 2009 at 11:21 pm

  14. Hi,Kim Hyun Joong
    Good morning.
    How are you?
    I want to meet you.


    October 21, 2009 at 10:20 pm

  15. oh my God…you it’s so cool man, love you so much

    Puteri cute

    December 28, 2009 at 2:22 am

  16. Khujo…
    U very HandSome…..


    May 6, 2010 at 5:15 am

  17. cute<3 Mari, where did you get that lipbalm, or someone else can tell me where to get it. or at least the brand…I want one too… sorry I gotta have the same one LOl x3 me and my fangirl-ishness w


    May 24, 2010 at 6:17 pm

  18. Sarangheyo!!! Kim Hyun Joong

    Bi Sun Joong

    January 22, 2011 at 5:05 am

  19. OMG nice pict,,,,,,,,,,,,,,,,,,,,, 🙂

    inaura quyy

    July 20, 2011 at 3:25 am

  20. sbhnallh manisnya…. ^_^
    love you oppa….


    July 27, 2011 at 1:38 pm

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