Seo In Young Opens Korea’s First Baby Phat Store
Singer Seo In Young is not only Baby Phat’s model (along with Jewelry groupmate Park Jung Ah), she is a company stakeholder. On June 3, she opened Korea’s first Baby Phat shop on Apgujeong’s Rodeo Drive.
Baby Phat is an American fashion line designed by supermodel Kimora Lee Simmons. It is the women’s counterpart to Phat Farm, which was created by Lee Simmons’ ex-husband, Russell Simmons.
Regarding how she came to open the shop, Seo In Young said that she became interested in opening a Baby Phat store while modelling for the fashion line’s Korean advertisements. While taking a break in America earlier this year, she met directly with Baby Phat’s founder, Kimora Lee Simmons, to discuss the idea. Seo said that she will try to visit the store whenever there’s time, and also plans to ask family members for assistance.
The store opening was attended by celebrities such as Seo’s fellow Jewelry members, Julien Kang, Oh Ji Ho, One Two, Poppin Hyun Joon, Sori, and V.O.S.
On a related note, Seo In Young’s group, Jewelry, will return with a new album this coming August.